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Recognising the Vital Role of Volunteer Managers
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As we approach International Volunteer Manager’s Day on November 5, it’s essential to highlight the crucial role volunteer managers play in guiding and supporting volunteers. These managers not only help achieve organisational goals but also foster a positive and engaging environment for volunteers.

The Importance of Support and Leadership

Effective volunteer management hinges on three key principles:

  1. Proper Leadership and Resources: Ensuring that volunteering activities are well-supported and resourced.
  2. Supported Managers: Volunteer managers need backing and training to perform their roles effectively.
  3. Resourcing: Those responsible for managing volunteers must have sufficient resources and training.

Creating a motivating environment enhances the volunteer experience, ensuring they feel valued and connected to the organisation.

Best Practices for Volunteer Engagement

  • Understand Volunteer Needs: Regularly check in with volunteers to understand their preferences, motivations, and any changing needs.
  • Foster Fulfilment: Involve volunteers in decision-making, address any concerns promptly, and ensure they feel heard.
  • Ensure Managerial Support: Advocate for the necessary support from organisational leaders to recognize the strategic importance of volunteers.
  • Communicate Value: Establish clear channels of communication to highlight each volunteer's contributions and enhance their connection to the organisation.

Adapting to Organisational Contexts

The approach to volunteer management can vary significantly between large national organisations and smaller, local groups. While larger organisations may have dedicated volunteer coordinators and established processes, smaller organisations often have the flexibility to tailor roles to individual volunteers' strengths. Regardless of size, implementing relevant volunteer management practices is crucial for success.

Insights from the 2024 State of Volunteering Report

Recent findings from Volunteering New Zealand's 2024 report reveal key trends and challenges:

  • Casual Volunteering on the Rise: Many volunteers now contribute only a few hours a month, shifting away from the traditional 'civic core' model of committed long-term volunteers.
  • Impact of COVID-19: The pandemic has reshaped volunteering patterns, and combined with the impact of the rise of cost-of-living, has meant some volunteers becoming more selective about how they spend their time.
  • Recruitment Challenges: Organisations report difficulties in attracting and retaining volunteers, compounded by limited resources.

Emphasising Ethical and Inclusive Practices

Volunteer managers should prioritise creating inclusive environments that welcome diverse volunteers. Such practices not only enhance retention but also contribute to a richer organisational culture.

Conclusion

Volunteer managers are at the heart of successful volunteer programs, serving as advocates and supporters for the volunteers who contribute so much to their organisations. By investing in training, resources, and inclusive practices, we can ensure that volunteers have a rewarding and impactful experience.

For further guidance, organisations can refer to Volunteering New Zealand's Best Practice Guidelines to enhance volunteer management and ensure a positive experience for all involved. Access the full State of Volunteering 2024 report on the Volunteering New Zealand website for additional insights and recommendations.

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