Resources for Volunteer Engagement Professionals
One of the many things I love about being a volunteer engagement professional is how supportive the volunteer engagement community is, and the many...
3 min read
Adam Janes, Volunteer Management Professionals of Canada
Oct 7, 2026, 11:41:51 AM
Let’s center on these words and how there are so many diverse perspectives about being in our profession. Where do you see yourself?
job noun — a piece of work; a task or duty; a position of employment.
Driving thought: “What do I need to accomplish today?”
career noun — a profession or occupation followed as a long-term pursuit; a course of progress through working life.
Driving thought: “How do I do this better over time?”
calling noun — a strong inner impulse toward a particular course of action, especially a vocation or profession to which one feels strongly drawn.
Driving thought: “How can I contribute to this profession to make it better?”
Volunteer Engagement, from my perspective and what I hear from others, is often talked about as a tough job. Many across the not-for-profit and other sectors treat leading volunteers as a job, a bundle of tasks. Some organizations don’t formally recognize it, even when there are large, complex, or diverse needs in how the organization connects with the people giving their time, talent, and care.
Maybe right now this is simply your job. And that's okay. Every profession must start somewhere. You learn the work, find your people, develop your practice, and over time, deeper engagement happens. The goal is to engage volunteers well and keep going.
I also hear, mainly from people such as those reading this article, that Volunteer Management is a great and fulfilling career. Challenging in the good ways. Lots of problem solving and creativity, many diverse roles to play and people to engage with; the sky is the limit. There are great networks to grow, communities to explore, and resources for innovation. It is also exciting because no one has perfected or canonized Volunteer Engagement. There are so many ways to do it with excellence and build great volunteering communities. There is a sense of discovery and an opportunity to bring perspectives and inspiration from a variety of communities.
I think many of us are truly grateful we found a career we love. I know I am.
Last year I started reflecting on this work a little differently, and I see others cultivating this mindset as well. They see and live Volunteer Engagement as a calling with deep impact.
Person for person, hour for hour, this mighty profession is one of the most impactful ways we can lead in our communities. There is tremendous value in building this profession and advocating for volunteer work as a core value in every organization’s mission.
In VMPC's (Volunteer Management Professionals of Canada’s) 2026 National Profile for the Volunteer Engagement Profession, we asked volunteer leaders, many of whom represent some of Canada's most dedicated and engaged professionals in the field, whether Volunteer Engagement is their profession of choice.
Seventy percent of volunteer leaders said yes; this is their profession of choice.
However, 30% said no.
This split is intriguing. The survey reflects the views of individuals who are not only in this profession but connected to professional networks. Even among this highly-engaged group, only 7 out of 10 see Volunteer Engagement as their chosen profession.
That leaves at least 3 in 10 who may view the role as a steppingstone, a temporary position, or part of a broader career journey rather than a long-term professional pursuit.
We have work to do in order to keep building this profession.
To those who see this as a calling, a dedicated career, or as a straightforward 9 to 5 – I hope you see that you are shaping an impactful community that shapes impactful communities.
To those who see this as more than work, thank you – you are a steward of this profession!
...maybe this is simply your job.
...maybe it is already your career.
...maybe you discovered it has become something more.
And if you're ready, there are communities of connection waiting for you.
Wondering how to grow in your career as a leader of volunteers? Reach out and join professional networks! It has been career- and life-changing for me and many of the amazing people in this field.
You can chat with me as well; find me at president@vmpc.ca. Don’t hesitate to reach out.
Volunteer engagement can be a job, a career, or a calling, and every stage has a place in this profession. Volunteer leaders who see it as a calling mentor others, innovate, advocate, and make space for their peers, which helps the whole field grow. With 70% of respondents in VMPC's 2026 National Profile calling it their profession of choice, joining professional networks and attending events is a strong next step.
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