Houston Goodwin

Houston is the CEO of Better Impact and a sales- and marketing-oriented operator with a passion for strategy — in both business and life. With nearly a decade of experience leading mission-driven software companies, he brings a deep appreciation for how great tools, smart systems, and clear thinking can unlock human potential. At the heart of Houston’s work is a belief that giving people a great place to work is one of the most meaningful things you can do for them — a mindset that shapes both how he leads Better Impact and how he supports the volunteerism sector. His focus is on helping organizations elevate volunteerism from a back-office function to a strategic driver of mission success. Based in Winston-Salem, NC, Houston is a proud husband and father. He’s energized by community, driven by purpose, and committed to building a company that helps others do the same.