Tony Goodrow, Better Impact (Canada Office)

Tony is the Founder of Better Impact and has been helping not-for-profits achieve their mission since 2001. He has worked directly with hundreds volunteer engaging organizations and has been called upon to speak at conferences on five continents.

Monkeys in a cage as a metaphor for how we can be programmed to accept the unnatural

3 min read

A Cage Full of Monkeys

One of the many things I’ve enjoyed when training a new member on our Volunteer Impact software is the way some of them look at a new system implementation as an opportunity to revisit some of their long-established policies and processes.

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yellow smiley face spheres

14 min read

The Happiness Advantage

Assuming that we could all use a little boost of happiness these days, I want to share some thoughts from a great book with you. If you get something...

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Reviewing Data Reports

5 min read

Data gives you the wrong answer when you ask the wrong question

Why volunteer hours are NOT the Holy Grail If a nonprofit or charity truly values the time of their volunteer (and they all proclaim they do), why is...

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